Van Westendorp Calculator FREE
Paste answers to the four price questions and get the optimal price point, the acceptable price range and a chart. Everything is calculated in your browser; nothing is uploaded.
Columns can be separated by commas, semicolons, tabs or spaces. A header row is skipped automatically. With semicolons or tabs, decimal commas (12,50) also work.
PMC · LOWER BOUND—Point of marginal cheapness
OPP · OPTIMAL—Optimal price point
IPP · INDIFFERENCE—Indifference price point
PME · UPPER BOUND—Point of marginal expensiveness
Load the sample or paste your answers, then press Calculate.
Too cheapBargainGetting expensiveToo expensiveNot a bargainNot expensive
Got your range? Pricing Strategy turns it into tiers, prices, psychology tips and a revenue projection for your product. PRO tool, included in every paid plan. See plans
1 · Too expensiveAt what price would you consider this product so expensive that you would not consider buying it?
2 · Getting expensiveAt what price is it starting to get expensive, but you would still consider buying it?
3 · BargainAt what price would you consider it a bargain, a great buy for the money?
4 · Too cheapAt what price would it be so cheap that you would doubt its quality?
Enter each respondent's answers in the order too cheap, bargain, getting expensive, too expensive. New to the method? Read the Van Westendorp guide.